Table of contents
Why mobile app engagement matters
With over 3.8 billion smartphone users worldwide, it's no surprise that companies are focusing more on mobile app engagement. If you're not engaging with your customers on mobile or trying to maximize app marketing success, you're missing out on a massive opportunity. The ultimate goal is to create a winning mobile app engagement strategy that will help you boost customer engagement and increase retention rates.
Source: Statista
Understanding the mobile landscape
Businesses need to adapt to the new reality by creating mobile-friendly content and optimizing their customer journeys for mobile users. Brand presence in a mobile app can provide an environment that provides added value to users. To create a winning mobile app engagement strategy, it's essential to stay on top of the latest trends in the mobile landscape.
Key mobile app engagement statistics:
☑️Mobile apps are expected to generate over $935 billion in revenue in 2023☑️The Apple App Store has 1.96 million apps available for download☑️There are 2.87 million apps available for download on the Google Play Store☑️21% of Millennials open an app 50+ times per day☑️49% of people open an app 11+ times each day☑️70% of all US digital media time comes from mobile apps☑️The average smartphone owner uses 10 apps per day and 30 apps each month
Source: Forbes
Mobile app engagement: 8 best practices
When crafting your mobile engagement strategy, there are several best practices you should keep in mind, assuming your goal is to increase customer lifetime values. There are several best practices you can consider.
Mobile apps make it easy to reach shoppers instantly because push notifications drive 92% of engagement - Eric Netsch, CEO and Co-Founder of Tapcart
Here are 8 mobile app engagement best practices:
☑️Measure engagement☑️Track important metrics☑️Optimize onboarding☑️Personalize experiences☑️Offer social experiences☑️Encourage user-generated content☑️Apply omnichannel marketing☑️Promote a purpose for users
Measure engagement
The first step to improving engagement is to identify what your current engagement looks like. This can help you gauge the value your customers are currently getting and pinpoint exactly where their issues may lie. As a consequence of identifying these issues, you can attempt to solve them and as a result. This process is called optimizing your customer journey. After each iteration you implement it is crucial to measure engagement: has it improved, or not?
Track important metrics
Monitoring metrics such as daily and monthly active users, retention rate, and average session length can provide valuable insights into how users are engaging with your app. While this is a method of great importance, it is important to respect your users’ privacy and not be intrusive. We prefer zero-party data: information provided directly by users, with consent.
Optimize onboarding
A seamless onboarding experience can help create a good first impression and encourage users to continue engaging with your app. It’s important to eliminate any friction from your onboarding flow. A great example is how Web3Auth helped us to make the registration flow in our app as easy and smooth as possible.
Personalize experiences
By offering an environment tailored to the needs of your audience, you are applying one of the most important aspects of relationship marketing. Leverage community insights and offer personalized recommendations, content, and offers that are relevant. Event-based marketing methods can take it to another level: send messages with perfect timing, like a message to manifest a post-purchase upsell.
80% of customers say they are more likely to do business with a company if it offers personalized experiences - LinkedIn
Promote a purpose for users
Users are more likely to engage with an app if they feel like they are part of a greater purpose or mission. Applying tiers, inspired by tiered loyalty programs, is an effective way to increase customer retention. By offering multiple levels of rewards and benefits, you can incentivize users to engage more with your app and stay loyal to your brand. This is just a single type of loyalty program among many more you can apply to give your audience a sense of purpose.
Offer a social user experience
By providing a leaderboard in your app, users can compare their progress and achievements with others, which can increase user engagement. Social user experience is another critical factor in mobile app engagement. By adding social features like leaderboards, you can encourage users to compete with one another and engage more with your app.
Encourage user-generated content
Encouraging users to create and share their own content can be a powerful community marketing method to increase engagement. For example, hosting a user-generated content campaign or featuring user-generated content on your app can encourage users to engage with your app and share their experiences with others.
Apply omnichannel marketing methods
Omnichannel marketing involves creating a seamless experience across different channels. Brands can be represented on mobile, web, social media, and physical locations. It can be difficult to provide a consistent and cohesive brand experience, but it’s definitely worth it. With a mobile app, you’ve got many opportunities to enhance your omnichannel marketing strategy.
Blockchain is an ideal remedy for what ails loyalty rewards programs - Deloitte
All-in-one platform for mobile app engagement
With mobile apps becoming increasingly important for brands, offering an app that your audience will enjoy using is important. Today's consumers have high demands; we lower the barrier to reaching them.
Low-barrier entry
Crowny offers a no-code SaaS and a shared app for brands, lowering the barrier for each one of them. This means having your own mobile-first blockchain loyalty program at your disposal is closer than you think. Even though the app offers a shared environment, it still provides an exclusive and branded environment to engage with your target audience. We allow any business to enjoy cutting-edge blockchain technology and mobile marketing features without having to pay massive upfront costs.
Blockchain rewards
Encourage social engagement and sharing with blockchain loyalty rewards. You can incentivize social sharing, engagement and user-generated content for increased performance across multiple channels efficiently with rewards that represent actual value: crypto tokens. In combination with blockchain-based loyalty points which they can spend on relevant rewards in your in-app store, you provide the ideal incentives for engaged customers.
Interact-to-earn
Leverage incentives for engaged customers with your content campaign by using tokenized economies. By incentivizing engagement with your content campaigns you are sure that your message will come across. Besides that, you only pay for actual engagement with the interact-to-earn model, which allows your audience to earn a reward for performing the valuable action you've set for them, like clicking a link or leaving their feedback.
Omnichannel incentives
Connect with your online community on another level by combining your collaborative presence on social media, email, in-app, brick-and-mortar store, and online webshop with our cutting-edge features in your Web3 loyalty program. This way you reap the fruits of a streamlined customer journey, resulting in increased engagement and conversions. Businesses can seamlessly incentivize customer interactions and build a loyal customer base with an audience that will not leave the loyalty loop that easily.
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