Enhancing your app marketing strategy is becoming increasingly important with every day that passes. Crowny has the innovative solutions you need, read it now.
Table of contents:
☑️ What is mobile app marketing?
☑️ Significance of app marketing for businesses
☑️ Advantages of an app marketing solution
☑️ Added value of incentives with blockchain
☑️ Building an in-app community
☑️ Why you should act now
What is mobile app marketing?
Mobile app marketing refers to the set of activities and techniques used to promote mobile applications to a target audience. In today's digital landscape, where the number of mobile users is increasing rapidly, mobile app marketing has become essential for businesses to reach and engage with their target audience through a well-developed mobile marketing strategy.
According to a report by Localytics, users who are engaged with an app are 88% more likely to return than those who are not
Significance of app marketing for businesses
The significance of app marketing for businesses is evident when we consider the fact that mobile apps have become an integral part of our daily lives. A business that has a mobile app can use it to provide value to its customers, increase engagement, and ultimately drive revenue. However, having a mobile app alone is not enough. Without a proper mobile app marketing strategy, the app is unlikely to achieve its full potential. From App Store Optimization to in-app messaging, mobile app marketing techniques can help businesses increase engagement and drive customer loyalty. Crowny offers a lot more than traditional app marketing. The mobile-first blockchain loyalty program software opens up many opportunities. More on that later.
Advantages of an app marketing solution
An app marketing solution offers many benefits to businesses that want to increase user engagement and drive customer loyalty. One of the key advantages of using an app marketing solution is increased customer engagement. By using personalized messaging and push notifications, businesses can keep their customers engaged and informed about new products and services. This, in turn, leads to higher retention rates, as customers are more likely to return to an app that offers value and keeps them engaged.
Another advantage of using an app marketing solution is greater brand awareness and loyalty. By providing personalized experiences to customers, businesses can create a sense of brand loyalty, which can lead to increased customer lifetime value. Additionally, an app marketing solution can provide enhanced data analytics, which can help businesses understand their customers better and make informed decisions about future marketing strategies. Especially in the age of zero-party data, where opt-in consent becomes a concept no one can hide from.
Added value of incentives with blockchain
Incentivized marketing is a powerful tool. With Crowny, we provide an enhanced method of incentivizing users that combines incentives like loyalty points and crypto with user interactions with in-app content campaigns, social sharing, and user-generated content. By using tokenized economies, any business has the opportunity of implementing blockchain in marketing strategies with their own reward currency. The main advantage of incentivized marketing is that it encourages customers to engage with a business and its products/services. By providing incentives, businesses can increase engagement and drive customer loyalty, which ultimately leads to increased revenue. Especially with blockchain-based rewards, the effectiveness of this method becomes interesting for any business to explore.
According to a study by Forrester, incentivized marketing can lead to a 20% increase in app usage and a 30% increase in retention rates
Building an in-app community
Building a community of loyal customers is essential for businesses that want to succeed in today's digital landscape. Combining community marketing and an app marketing solution with incentives can help companies to build a community of users around multiple brands, which can be beneficial for both businesses and their customers. Having a community within the app can lead to user-generated content, social proof, and word-of-mouth marketing, which can all help to increase engagement and drive customer loyalty. Crowny’s unique interact-to-earn model combined with the unique combination of loyalty points and cryptocurrency has the potential to achieve untapped performance. With rewards for user interactions with in-app content campaigns, businesses can encourage users to engage with their app and share their experiences with others more often.
Successful community-building through app marketing
There are many examples of successful community-building through app marketing solutions with multiple brands and rewards programs. The benefits of loyalty programs should not be underestimated, combining it with marketing enables businesses to get even more out of it. One such example is the Crowny app, which offers a combination of everything mentioned above. Crowny is a loyalty program software that allows businesses to create their own rewards program and incentivize their customers to engage with their products/services. Businesses can incentivize users to engage with their app and create a more personalized experience overall. By offering rewards for actions like social sharing and user-generated content, businesses can increase engagement and drive customer loyalty.
According to a survey by Oracle, 79% of consumers say they are more likely to join a loyalty program if it offers points they can accumulate and redeem for rewards
Why you should act now
In 2023, businesses that want to succeed in today's digital landscape must act sooner rather than later. With more and more customers using mobile devices to interact with businesses, having a mobile app marketing strategy is no longer optional. A mobile engagement platform like Crowny can help businesses reach and engage with their target audience in a more meaningful way by offering a combination of everything mentioned above and more. Our mobile engagement platform provides businesses with the tools they need to create a successful mobile marketing strategy.
Crowny offers the best of loyalty & marketing and combines them in a single platform.
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