How to implement blockchain in your marketing strategy

For brands
Oct 19, 2022 • 6 min read
How to implement blockchain in your marketing strategy.

More and more business owners are asking themselves how to implement blockchain in their marketing strategy. No need to look any further, we've got the answer for you.

Loyalty programs are a great way for businesses to incentivize buying from them again, increase customer engagement, and drive repeat purchases. However, with so many ways to implement loyalty programs, it can be difficult to know where to start. Luckily, blockchain is the perfect solution for marketers looking to revamp their loyalty program and drive more customers through their pipeline. After all, blockchain helps create a decentralized system that rewards users for actions based on predetermined rules. It also has the ability to store data on individuals without disclosing personal information. This article outlines five ways you can implement blockchain in your loyalty & marketing strategy.

How to implement blockchain identity verifiers

Identity verifiers are a crucial part of any blockchain-based loyalty program. Identity verifiers help establish a system of trust by verifying the identities of different users. It does this by confirming a user’s identity and assigning a trust score based on their profile information. Identity verifiers also allow businesses to plug in existing databases that include customer information like name, email address, and address. This information will help businesses customize loyalty rewards based on each customer’s unique profile. In order to use identity verifiers in your blockchain-based loyalty program, you’ll need to know what type of verifier you want to use. For example, there are hybrid verifiers that use a combination of methods to verify identities. Hybrid verifiers are a great choice because they offer the flexibility of multiple verifiers. 

How to implement blockchain-based loyalty rewards

The most important part of a blockchain-based loyalty program is the method used to issue rewards. Ultimately, the reward system is what incentivizes customers to engage with your loyalty program. With blockchain, you can issue rewards in a number of ways. 

For example, you can tie the number of reward points a customer earns to the amount of money they spend at your store. Alternatively, you can tie the number of reward points a customer earns to their frequency of purchase. Whichever method you choose, you’ll want to make sure it aligns with your company’s marketing strategy. In addition to the method you use to issue rewards, you can also determine how customers redeem their rewards. This allows you to further tailor your loyalty program to each customer. 

For example, you can set your rewards system up so that customers have to spend a certain amount of time earning rewards before they can redeem them. This method incentivizes customers to spend more without giving them instant rewards. This is also the exact method Crowny uses for ​​issuing crypto and branded loyalty points. 

How to implement blockchain for data-driven marketing

Blockchain technology provides an excellent opportunity to collect data on your customers. This data can include things like customer shopping behavior, interests, and demographic information. This information will allow you to market more effectively to your customers. For example, if you have collected data on a customer’s shopping habits, you’re able to recommend products that they have shown interest in. Similarly, if you know a customer lives in a specific area, you can send them a coupon for a product that’s specific to their location. Again, this information is only as good as the company collecting it. That’s why it’s crucial to partner with a blockchain company that has a proven track record of data security. Crowny provides a secure and private experience via the anonymization of user data.

Use a blockchain application as your marketing automation specialist

Marketing automation systems are great tools for marketers, but they have one drawback – they’re centralized. This puts your business’s data at risk of being hacked, and it’s incredibly difficult to scale. With blockchain, however, you can use decentralized applications to host your marketing automation system. This gives you the advantages of blockchain, along with added security and scalability. By decentralizing your marketing automation system, you can eliminate the single point of failure that’s inherent in centralized systems. This means if one server is hacked, the rest of your system is safe. Plus, your system can handle much larger volumes of data. Moreover, blockchain will allow you to ensure your data is secure and verified. You can also incorporate smart contracts into your marketing automation system. This allows you to set rules for different actions, such as when to send out emails based on customer behavior.

With the use of Crowny Portal, campaign automation becomes easier than ever before. You can now set your target audience, start date, and budget for your campaign in just a few minutes. Plus, you can add one or more "triggers" to start the interaction with your customers. 

Loyalty programs and campaigns built on Solana Blockchain

​​There are a number of blockchains that could support loyalty programs. One of the best and most popular choices is Solana. Solana is an open-source blockchain that allows businesses to create and distribute their own tokens. Solana is a great option for marketers looking to create their own loyalty program. It allows you to create tokens that are unique to your brand. Additionally, it allows you to distribute these tokens quickly and easily. For example, you can reward customers with a certain number of tokens for purchasing a specific product. 

Alternatively, you can reward customers with tokens for referring a friend to your business. These tokens can then be traded for other goods or services within your loyalty program. This allows you to build a robust loyalty program that’s unique to your brand. If this sounds interesting to you, look no further! Crowny's SaaS platform is based on Solana blockchain technology, which makes it a low-cost, scalable solution for loyalty programs. It can instantly process massive amounts of microtransactions while remaining decentralized. 


Blockchain will transform the way marketers interact with their customers. It will also change the way businesses collect and analyze data. The best thing about blockchain is that it’s not a technology that’s off in the future. It’s here and ready to be implemented into your business today. With Crowny's web3-powered loyalty & marketing platform, businesses launch campaigns to grow their community and maximize retention. App users interact with their favorite brands to earn crypto and loyalty points.

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