User engagement is an essential aspect of a successful strategy. We know 10+ drivers to improve it. Find out now how you can do it with Crowny’s platform.
Table of contents:
☑️ What is user engagement?
☑️ User engagement metrics for different industries
☑️ How to increase user engagement
☑️ How to start
What is user engagement?
User engagement is a crucial factor in the success of any marketing campaign. It refers to the level of interaction and interest that users have in your brand. Interacting with customers is one of the basic methods to encourage brand loyalty. User engagement can include a wide range of activities, such as visiting your website, making a purchase, leaving a review, actively participating in loyalty programs or sharing your content on social media. The level of user engagement can be measured using a variety of metrics. It can have a significant impact on your conversion rates, customer loyalty, and overall revenue.
User engagement metrics for different industries
The metrics that are used to measure user engagement can vary depending on the industry and the specific goals of your marketing campaign. Just an ‘engagement rate’ isn’t going to cover the whole story, and wouldn’t be representative of your efforts. Measuring your performance is crucial to review your efforts and optimising accordingly, ensuring you manifest a successful user engagement strategy. But it can be done in many different ways. For example, if you're running an e-commerce business, your user engagement metrics may include metrics like average order value, conversion rate, and repeat purchase rate. On the other hand, if you're running a content marketing campaign, your user engagement metrics may include metrics like time spent on the site, pageviews per session, and social shares. It's important to identify the metrics that are most relevant to your industry and campaign goals and to track them consistently over time. One of the key metrics to measure long-time results is an increasing customer lifetime value.
If your app takes too long to load, you’ll lose 70% of your users - Amity
How to increase user engagement
There are many ways to improve engagement with your users. With Crowny’s mobile-first blockchain loyalty program application, businesses are provided with a platform tailored to pursue every single method mentioned in this blog. Many of which have a lot to do with the benefits of the mobile app. Highlighting the benefits of implementing blockchain technology in your marketing strategy is a story for another article. Here’s what we will discuss:
☑️ How to increase user engagement with experience
☑️ How to increase user engagement with accurate data
☑️ Increase user engagement with a mobile app
☑️ How to increase user engagement with incentives
How to increase user engagement with smooth UX
✅ Flawless user experience & CRO
✅ Relevant content with opt-in user preferences
✅ Optimized customer journey and omnichannel experience
Flawless user experience & CRO
In-app conversion rate optimization (CRO) refers to the process of improving the user experience within your app, with the goal of increasing conversions and user engagement. This can include things like simplifying the checkout process, improving the design and usability of your app, and reducing the ask from your visitors. By optimizing your app for conversions and providing a great user experience, you can increase user engagement and drive more revenue. One of the implementations Crowny has recently done to improve the experience is to include Web3Auth software so app users can easily start earning rewards without any hassle.
Relevant content with opt-in user preferences
Relevant content is content that is tailored to the specific interests and preferences of your audience. By using opt-in mechanisms to collect data on your users' content preferences, you can provide them with more relevant and engaging content. Providing relevant content can increase user engagement and keep your audience coming back for more. In the Crowny App, users are asked to select their interests when they sign up. By only viewing the content they’ve willingly shared to be interested in, businesses can improve their relationship with consumers and practice relationship marketing like never before.
Optimized customer journey and omnichannel experience
Delivering a good omnichannel experience in combination with customer journey optimization is another important aspect of increasing user engagement with your mobile app. An omnichannel experience means that your customers can engage with your brand through multiple channels, including your app, website, social media, and brick-and-mortar stores. By optimizing the customer journey across all of these channels, you can create a seamless experience that encourages users to engage with your brand and take action.
Marketers using three or more channels in a campaign earned a 494% higher order rate than those using a single-channel campaign - Emplifi
How to increase user engagement with accurate data
✅ Zero-party data
When data is provided directly by the user, rather than being collected through third-party sources, we refer to it as zero-party data. By using zero-party data to better understand your audience, you can provide more personalized and relevant experiences that drive user engagement. For example, you can ask users to provide information about their preferences, behaviors, or demographics, and use that data to tailor your marketing messages and content. Within the Crowny Platform, the privacy of users is a priority. Therefore, zero-party data is the only type of data we collect.
Polls are an example of zero-party data and a powerful tool for collecting data on your audience and improving user engagement. By asking users to answer a few quick questions, you can gain valuable insights, gauge users’ interests and use that data to improve your marketing campaigns. Polls can also be a great way to engage users and encourage them to interact with your brand.
88% of online shoppers are more likely to continue shopping on a retailer website that offers a personalized experience, including 96% of Gen Z and 97% of Millennials - Elastic
Increase user engagement with a mobile app
✅ Push notifications
✅ Geofencing push
✅ Personalized push notifications
✅ Incentive-driven-messaging with push notifications and rewards
Mobile app push notifications can be a powerful tool for increasing user engagement with your brand. By sending targeted notifications to users, you can remind them about new products, promotions, or events. To maximize the effectiveness of your push notifications, be sure to segment your users based on their interests and behaviors, and use language and imagery that is relevant and engaging. Also preview your campaign before publishing it, as we do in our portal, and make sure the experience is exactly how you want it to be.
Geofencing push notifications are a type of push notification that is triggered when a user enters a specific location. For example, you can use geofencing push notifications to send a special promotion to users who are near one of your physical store locations. This can be a powerful way to increase user engagement and drive foot traffic to your stores. We noticed that when we tested the Crowny App and its geofencing feature in Lisbon during a leading blockchain event.
Incentive-driven-messaging with push notifications and rewards
Incentivized messaging refers to the use of rewards or incentives to encourage users to engage with your brand. By combining push notifications with loyalty points or other rewards, you can create a sense of urgency and encourage users to take action. For example, you can send a push notification offering bonus points for completing a purchase or leaving a review. By using incentivized messaging, you can increase user engagement and drive more conversions. Crowny’s interact-to-earn mechanism is a great example of this.
65% of respondents would become long-term customers of a brand if they can provide positive experiences throughout the customer journey - PwC
How to increase user engagement with incentives
✅ Incentivize social sharing
✅ Incentivize user-generated content
Incentivize social sharing
Social sharing is a powerful way to increase brand awareness and drive user engagement. By incentivizing social sharing using token economies, you can encourage users to share your content with their friends and followers, and expand your reach. For example, you can offer a discount or other reward for users who share your content on social media. By incentivizing social sharing you are also practising community marketing methods: you can increase user engagement and build a stronger community around your brand.
Incentivize user-generated content
User-generated content (UGC) is content that is created by your users, rather than by your brand. By incentivizing UGC, you can encourage users to engage with your brand and create content that promotes your products or services. For example, you can run a contest asking users to submit photos or videos of themselves using your products, and offer a prize for the best entry. This is just one of the many examples of incentives for engaged customers. By incentivizing UGC, you can increase user engagement and generate valuable content for your marketing campaigns.
Incentives, with a combination of monetary value and loyalty points
Finally, one of the most effective ways to increase user engagement is to provide great incentives that combine monetary value and loyalty points. By offering discounts or other rewards that can be redeemed for loyalty points, you can create a sense of urgency and encourage users to take action with your brand. By allowing users to earn $CRWNY as well, the user will always be incentivised regardless of what you offer in your rewards store. This combination of blockchain-based loyalty rewards is a unique Crowny offer.
Less than 1 in 4 brands have the necessary technology to engage with consumers consistently - Emplifi
How to start
In conclusion, user engagement is a crucial factor in the success of any marketing campaign, and there are many drivers that can help you increase engagement. There are not many platforms that are specialized in helping you do so, while also making sure you retain and reactivate your most important customers.
Find out how Crowny does it, and sign up for early access to a platform demo.