The Loyalty Loop: Developing a Sustainable Business Model

For brands
Loyalty & Marketing • Mar 23, 2023 • 7 min read
Loyalty Loop - Developing a Sustainable Business Model with Crowny.

Discover the power of the loyalty loop. Learn how to create a cycle of repeat purchases and build long-term success for your business. Read on and find out.

Table of contents:

  • ☑️Introducing the Loyalty Loop

  • ☑️What is the Loyalty Loop?

  • ☑️Why is the Loyalty Loop Important?

  • ☑️How Can You Use the Loyalty Loop to Your Advantage?

  • ☑️Creating a Memorable Customer Experience

  • ☑️Keeping Customers Engaged with Crowny

  • ☑️How to Start Creating a Loyalty Loop

Introducing the Loyalty Loop

As a business owner, you're always looking for ways to retain customers and increase sales. But with so many options available, it can be hard to know where to start. Enter the loyalty loop - a concept that focuses on keeping customers engaged with your brand long after their initial purchase. In this article, we'll explore what the customer loyalty loop is, why it's important, and how you can use it to your advantage. We'll also introduce you to Crowny, a web3 SaaS start-up company that offers loyalty program software to help you create and launch content campaigns that keep your customers coming back for more.

Happy American customers will share their positive experiences with and refer about 11 people. - American Express

What is the Loyalty Loop?

The loyalty loop is a marketing strategy that aims to keep customers engaged with your brand by creating a cycle of repeat purchases. It's based on the idea that satisfied customers are more likely to return for future purchases, and that incentivizing them to do so can create a self-sustaining loop of loyalty. Essentially, this means they continuously repeat the last stages of the customer journey. By offering rewards and incentives to customers who interact with your brand, you can increase the likelihood that they'll continue to choose your business over your competitors. By using token economies, for example, brands are able to reward their customers with blockchain-based loyalty points. Recipients of the points can choose to spend them in the rewards store, filled with incentives tailored to their interests. 

77% of customers have maintained loyal relationships with their preferred companies for 10 or more years. - InMoment

Why is the Loyalty Loop Important?

The loyalty loop is important because it helps businesses retain customers and increase sales. When customers are satisfied with their initial purchase and feel valued by the business, they're more likely to return for future purchases. This not only increases the customer's lifetime value but also reduces the need to constantly acquire new customers, which can be expensive and time-consuming. It’s proven to be much more cost-effective to stimulate existing users to come back. Post-purchase upsells are just one of the many methods to chase down this goal. As a result of leveraging the customer loyalty loop for your brand, loyal customers are more likely to recommend your business to others, which can help expand your customer base even further.

Building a long-term business relationship with a new customer is 16X more costly than cultivating the loyalty of an existing customer. - Annex Cloud

How Can You Use the Loyalty Loop to Your Advantage?

There are several ways you can use the loyalty loop to your advantage. One way is to offer rewards and incentives to customers who interact with your brand, such as discounts, freebies, or exclusive access to content. Rewarding interactions with content is one of the newest methods in this list, the interact-to-earn model is yet another way to increase user engagement with your messaging. Another way is to create a sense of community around your brand, such as through social media or online forums. By fostering a sense of belonging, you can encourage customers to return and engage with your brand on a regular basis. Finally, you can use data and analytics to track customer behavior and identify opportunities for improvement. By analysing customer interactions with your brand, you can better understand their needs and preferences, and tailor your loyalty program accordingly.

Creating a Memorable Customer Experience

Establishing a customer experience that stands out is the first step in manifesting a customer loyalty loop. Customers are bombarded with advertising messages from all directions, so it's essential to create a memorable customer experience. 

  • Frictionless UX

  • Omnichannel marketing

  • Creating an emotional connection

  • Leveraging exclusivity

Frictionless UX
It all starts with providing a smooth process whenever a customer is engaging with your brand. This has everything to do with optimizing the UX of the platforms that you may use. At Crowny, we managed to optimize our registration flow to reduce a significant amount of friction by implementing Web3Auth, for example. But that’s just the start. 

48% of all consumers have left a business’ website and made a purchase elsewhere because the experience was poorly curated. - Accenture

Omnichannel marketing
Omnichannel marketing allows businesses to create a seamless, integrated experience for customers across multiple channels. The concept of omnichannel marketing is to provide a consistent message and experience across channels such as social media, email, and in-store. Businesses can create a more cohesive brand identity and build deeper relationships with customers, especially if they combine this method with relationship marketing best practices.

Customers with an emotional relationship with a brand have a 306% higher lifetime value and will recommend the company at a rate of 71%, rather than the average rate of 45%. - Motista

Creating an emotional connection
A good customer experience means going beyond merely offering good products or services. It means creating an emotional connection with your customers. One way to do this is through personalized communication. Sending personalized messages makes them feel valued and appreciated. For example, a mobile-first loyalty program offers many possibilities to gather and use all data you need to provide the best-personalized experience, preferably all with the opt-in consent of the users. 

82% of customers feel more positive about a brand after engaging with personalized content. - Demand Metric

Leveraging exclusivity
Another way is by offering exclusive deals that are not available to the general public. This makes customers feel like they are part of an exclusive group, increasing their loyalty to your brand. Customers are more likely to return to a business that values them and treats them with respect and kindness. Besides exclusive deals, there are many more ways to incentivize engaged customers.

Keeping Customers Engaged with Crowny

The Crowny App is the perfect tool for businesses that want to create a loyalty loop. It offers everything a business needs to keep its customers engaged and motivated. The app is easy to use and can be customized to fit any business's needs. With the Crowny App, companies can create a rewards program that stands out and keeps customers returning for more. The usage of blockchain-based loyalty rewards is one of the key benefits the software provides for businesses.

52% of loyalty program members prefer using a mobile app to track and redeem loyalty rewards.- PDI

How to Start Creating a Loyalty Loop

In conclusion, the loyalty loop is an essential concept for businesses that want to succeed in today's competitive market. Creating a loyal customer base is crucial for long-term success. The Crowny App can help businesses achieve this by providing a powerful loyalty program software that keeps customers engaged and motivated. For those interested in learning more about the Crowny App, we will be launching soon. Sign up now for early access and be the first to take advantage of this powerful tool.