Post-purchase Upsell Done Right: A Comprehensive Guide

For brands
Loyalty & Marketing • Mar 16, 2023 • 5 min read

As a business owner, you're always looking for ways to increase sales and customer loyalty. One of the most effective strategies to achieve this is through post-purchase upselling.

And with Crowny, you can easily implement this strategy to take your business to the next level.

What is a Post-Purchase Upsell?

A post-purchase upsell is a sales technique. It encourages customers to buy extra products or services after they have completed their initial purchase. It's an opportunity for businesses to increase their revenue by offering relevant products or services that complement the customer's initial purchase.

Traditionally, upselling was done at the point of sale. Customers were presented with additional products or services that they may not have considered before, but that complemented their initial purchase. Post-purchase upselling, on the other hand, occurs after the initial purchase has been made.

Once a customer has made a purchase, they're already in a buying mindset. This makes them more likely to consider additional purchases that complement their initial purchase. By offering personalized recommendations and targeted marketing, businesses can encourage customers to make additional purchases.

The Significance of Post-Purchase Upsell

Post-purchase upselling can benefit your business in many ways. First, it increases your revenue by encouraging customers to purchase more. Studies have shown that post-purchase upselling can increase revenue by up to 30%.

Additionally, post-purchase upselling can improve customer loyalty. By offering personalized recommendations based on their purchase history and preferences, customers feel valued and are more likely to return to your business.

Finally, post-purchase upselling can increase the customer's lifetime value. By encouraging customers to make additional purchases, you're extending the length of your relationship with them and increasing their overall value to your business. It's one of the elements of relationship marketing best practices as well.

...72% of salespeople who upsell and 74% who cross-sell say that it drives up to 30% of their revenue - Hubspot

Best Practices for Post-Purchase Upsell with Crowny

Highlighting unique features, benefits, or value propositions may help the customer understand why your business is the better choice while providing a great post-purchase experience. 

To get the most out of your post-purchase engagement with Crowny, here are a few best upselling techniques to keep in mind:

Offer Relevant Products or Services

When offering post-purchase upsells, it's important to offer products or services that complement the customer's initial purchase. For example, if a customer has purchased a pair of shoes, you could offer them a matching handbag or a pair of socks. By offering relevant products or services, you're more likely to encourage the customer to make an additional purchase.

Make Personalized Recommendations

One of the key benefits of post-purchase upselling with Crowny is the ability to make personalized recommendations based on the customer's purchase history and deals. By analyzing their previous claimed deals, you can offer products or services that are tailored to their needs and interests. This makes the upsell more relevant and increases the likelihood of a purchase.

Use Targeted Marketing and Messaging

To encourage post-purchase upsells, it's important to use targeted marketing and messaging. For example, you could send an event-based push notification via Crowny App to customers who have recently made a purchase, offering them a personalized recommendation. By using targeted marketing and messaging, you're more likely to encourage the customer to make an additional purchase. Read everything about the advantages of a mobile-first loyalty solution.

Loyalty Programs

One effective way to encourage customers to make repeat purchases is through loyalty programs. By offering rewards or discounts for multiple purchases, you can incentivize customers to continue buying from your business. To make it easier to implement a loyalty program, consider using loyalty program software. This can help you manage customer accounts, track purchases, and offer rewards seamlessly. With Crowny software, you can take your post-purchase upsell strategy to the next level and improve customer loyalty.

Limited-Time Offers

Limited-time offers can create a sense of urgency and encourage customers to make a purchase. For example, you could offer a discount on a complementary product or service for a limited time after the customer's initial purchase.

Remember to always offer relevant products or services, make personalized recommendations, and use targeted marketing and messaging to encourage post-purchase upsells.

Kickstart Your Post-Purchase Upsell Strategy with Crowny

Getting started with post-purchase upselling is easy with Crowny. Our platform allows you to segment your audience and launch highly-targeted campaigns. Once a customer has claimed a deal in your store to purchase a discounted product, you can follow up with a recommendation based on their purchase.

With Crowny, you can increase your revenue, improve customer loyalty, and extend the customer lifetime value. Don't wait any longer, sign up for early access today and start boosting your sales! Sign up for early access today and start taking your business to the next level!