Table of contents
Notable events & celebrations
Amidst a month full of exciting moments, our CEO Quincy Dagelet had the privilege of attending a prestigious gala alongside esteemed industry colleagues. The occasion was the Amsterdam Business Awards of 2023, where networking and fruitful discussions on the diverse applications of Crowny across various niches and industries took place. Such events ignite great enthusiasm within the Crowny Team, as positive feedback and shared passion are truly contagious.
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In his dedication as a leader for the Crowny Team and its supporters, Quincy embarked on a business venture to Germany. With an unwavering commitment to productivity, Quincy exemplified peak efficiency by showcasing his work ethic even while en route. He seized every moment (when he wasn't driving himself) to make progress.
📌 Rate Quincy’s on-the-move working setup on Twitter
Promoting awareness
Shedding light on the transformative potential of Crowny and its benefits for businesses is crucial to driving the future adoption of our platform. In this month's discussions, we delved into the following enlightening topics:
✅User-Generated Content Marketing in Web3
✅Mobile app features that drive loyalty
✅User-friendly app features
User-Generated Content Marketing in Web3
We unveiled the potential of user-generated content marketing in the web3 era. Discover how Crowny empowers businesses to leverage #UGC for enhanced engagement and customer loyalty. Dive into our blog now - or get a quick grasp of the topic with the TL;DR and infographic we shared this month.
📌 Blog: User-Generated Content Marketing in Web3
🔗 LinkedIn: TL;DR & infographic
Customers are 7.5 times more likely to recommend a brand with a loyalty program with high levels of personalization along the member lifecycle, and 6.4 times more likely to modify the amount spent to maximize points - Crowny Twitter
Mobile app features that drive loyalty
Boost brand loyalty with the power of mobile apps! Learn how Crowny's mobile loyalty solutions, including personalized profiles, seamless integration with loyalty programs, and real-time analytics, drive growth and enhance customer relationships.
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📌 Blog: Mobile App Features that Drive Loyalty
🔗 LinkedIn: TL;DR
User-friendly app features
Elevate customer loyalty with app features that prioritize user-friendliness. Explore how Crowny's intuitive design fosters engagement, builds trust, encourages repeat usage, and sparks positive word-of-mouth recommendations. Dive into our blog for more insights!
📌 Blog: Mobile App Features that Drive Loyalty
🔗 LinkedIn: TL;DR & infographic
Besides blogs, we also like to share news, statistics and expert opinions on our Twitter regularly!
Did you know that 75% of consumers say they would engage more with loyalty programs they can easily access from a smartphone? - Crowny Twitter
Learning from our community
Diving into the minds of our community to discover intriguing insights is something we continue to enjoy. Let's explore this month’s results together!
We were curious to know how many loyalty programs our community members are part of. The results provided valuable insights into their loyalty program preferences and behaviours. Let's take a look at the responses:
In our ongoing effort to understand the preferences and expectations of our community members, we conducted a poll to explore the significance of loyalty program benefits beyond the commonly offered free shipping and discounts. We sought to uncover the additional factors that hold the most importance when it comes to loyalty programs. The results shed light on the diverse range of benefits our community values the most. Let's delve into the responses:
We also asked our community members about the app features they believe have the most significant impact on improving brand loyalty. Let's take a closer look at the responses:
We also sought to gain insights into the perceptions of user-generated content (UGC) compared to native brand advertisements. The responses shed light on the level of trust and credibility that our community places on UGC as a form of brand promotion - and were quite surprising compared to public research.
In a recent poll, we sought to discover which user-friendly app feature, among those highlighted in our previous post, resonated the most with our community members. By understanding the feature that captured their attention, we can further refine and prioritize our efforts to provide a seamless and engaging user experience.
Behind-the-scenes
As mentioned in our previous recap, "May Monthly Recap" we have been focusing on laying a solid foundation for our e-commerce integrations, starting with the Shopify plug-in. Besides ensuring that our Shopify plug-in works as it should, there is more than just Shopify to consider when setting up our plug-in infrastructure. It is critical to build our basic infrastructure in such a manner that all doors open for possible future integrations. You can think of popular platforms such as WooCommerce, Magento, Wix and more.
By keeping many integration possibilities open, we want to offer our future customers a wide range of options. We aim to ensure that clients can effortlessly link their Crowny loyalty programs to the preferred e-commerce platforms in the near future. It will allow us to target a much broader audience, which will increase the odds for our platform to experience adoption on a larger scale. Until then, we will continue to develop and refine our integration capabilities, giving businesses in the e-commerce landscape new opportunities to maximize the power of loyalty programs.
What’s next?
As we establish a strong foundation for our e-commerce integration infrastructure, our valued business partners play a crucial role in providing invaluable feedback on the initial version of our Shopify plug-in's user experience and user interface.
With the fundamentals in place, we now have the opportunity to utilize this feedback to optimize and enhance the UI/UX of our e-commerce plugin. By incorporating their insights, we are committed to delivering an even more seamless and user-friendly integration experience for our clients.
Stay tuned for the exciting updates coming soon!
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