Discover commercial strategy insights, our current and future development stages, e-commerce adoption plans and the next steps for the hyper-growth of Crowny.
Table of contents
Commercial strategy
Crowny is on a mission to make communities thrive. To achieve this goal, we have developed Web3 software that allows businesses to reward their loyal customers. Crowny’s unique interact-to-earn model allows community members of onboarded brands to earn blockchain-based rewards in Crowny’s web3 app. The ultimate goal is to provide businesses with the perfect tool to improve customer lifetime values. But how does Crowny plan to attract the right audience to its platform? By directly targeting businesses and converting them into clients.
You may be wondering why Crowny isn't targeting individual consumers instead. It's important to note that when trying to achieve mass adoption, targeting individual consumers may not be the most efficient approach. By onboarding B2C companies on our platform we aim to onboard the majority of their community as well so they can start their community marketing campaigns. That means our B2B marketing efforts will eventually result in better consumer adoption. And not just any type of consumers, but the most relevant ones for our concept to perform well: community members of the brands in our app.
Of course, this doesn't mean that Crowny ignores other audiences. On the contrary, every communication and interaction with client communities, crypto enthusiasts, and the Crowny community all contribute to reaching the end goal of growing our platform.
The product development phase of Crowny
Release
For a successful release of the Crowny App, it’s essential that there are several programs available for app users. This requires extensive preparation in advance, combined with a lot of collaborative effort between us and our partners. We’ve been working hard to discuss, process, iterate, and work out different scenarios to ensure that our platform meets the highest standards. It’s been a time-consuming process, but we’re confident that our platform’s release will be the start of something truly spectacular.
Performance
At Crowny, we understand that performance is crucial for the success of our platform. Building a solid track record with detailed case studies is of great importance to unlocking future growth opportunities for our mobile-first solution. Our decision to prioritize platform performance is critical for the success of our platform validation stage, moreover, it also benefits our patient supporters in many ways. Improved performance and growth of our platform, in turn, affect the utility and scarcity of the CRWNY token. You can do the math.
Research & testing
Over the past few months, we’ve been working hard to complete the first version of our platform and meet the high standards we set for ourselves. Conducting extensive testing with not only the Crowny community but also with industry-leading businesses, blockchain pioneers, marketing technology experts, experienced advisors, and entrepreneurs ensures our platform is the best it can be. By conducting field research like in-depth interviews and A/B tests, we’ve gained invaluable insights that have led to several changes in our software.
Tailored
For the Crowny Platform to be adopted on a massive scale, it’s essential that we have a proper product-market fit. While there are many different industries where Crowny can provide value, it’s important for us to focus on a more narrow target audience. This puts us in a position to work towards seamless integration with the existing tech- and marketing toolkits. By being an easy-to-add addition to existing kits, the barrier for businesses to adopt Crowny in their strategy becomes lower. One of the industries we’ve identified as an industry of massive importance to our future growth is e-commerce.
''The e-commerce market worldwide is projected to grow by 11.51% (2023-2027) resulting in a market volume of US$6.35tn in 2027''- Statista
Crowny in Web3 e-commerce
In the digital age, e-commerce has become an increasingly crucial aspect of the business world. As more and more consumers choose to shop online, businesses must find ways to stay competitive in an ever-evolving market. In the midst of this landscape, Web3 e-commerce is emerging as a revolutionary new way of doing business. Web3 e-commerce refers to the use of blockchain technology to create better online experiences. By combining blockchain technology with e-commerce, businesses can reduce transaction costs, protect sensitive customer data, and make use of all the possibilities blockchain-based token economies have to offer. We can write essays on the benefits of Crowny in Web3 e-commerce, but for now, we will focus on the most important one.
Shopify communities and mobile marketing
Crowny is a company that specializes in developing rewards programs. By leveraging the power of blockchain technology, Crowny is able to create a seamless and super-satisfying user experience that provides incentives for engaged customers and helps businesses build long-term relationships with their audience. Because Crowny offers a mobile application with web3 loyalty programs, e-commerce makes perfect sense for the company. With mobile users dominating the e-commerce landscape, Crowny is able to provide a user-friendly experience that allows businesses to onboard customers into their rewards program. With our Web3Auth implementation, any user can easily sign-up in a matter of a few clicks. Businesses can reach them repeatedly with mobile marketing features like push notifications. It also allows us to explore many omnichannel marketing opportunities that are yet untapped
''Shopify possesses 10% of the global e-commerce platform market''- Statista
Web3 e-commerce adoption: Crowny SDK/API vs Shopify Plugin
Recently, one of our community members asked us if we have considered creating an SDK (software development kit) or an API (application programming interface) to facilitate widgets and/or deeper integration. Great questions result in great answers, so here goes.
Reach
In theory, providing an SDK and/or API could increase Crowny's reach, as adding new features makes the platform more appealing to more companies and thus would improve the odds of accelerated adoption. However, what should be kept in mind is that the additional reach as a result of implementing this feature can vary greatly. Having an SDK/API will limit our reach to companies that have their own tech team or the ability to hire one, meaning they would need to have access to sufficient funds, but also technical knowledge. As you can imagine, it is pretty difficult to outsource tech when you don't know how to formulate the assignment.
Decision
Essentially, the driving element for us to provide our own SDK/API would be to give companies the ability to reward a user for performing a valuable action within their own context. This a great idea, but it does not necessarily require an SDK or an API. Instead, we opted for building a Shopify plugin. Compared to the reach we would potentially be getting with an SDK or API, the expected reach of implementing a Shopify plugin would be far greater. The number of companies with the technical knowledge and funds to implement our SDK or API is relatively small. There are almost 1M Shopify stores in the USA alone. Every single one of these stores will have the ability to integrate Crowny with a 'single click'!
Loyalty programs are nothing new for Shopify. Check out Shopify’s 4 types of loyalty programs for e-commerce and with what category Crowny belongs.
What’s next?
When thinking about potential adoption for Crowny, think beyond the crypto ecosystem. Blockchain is a great technology and it powers everything we have built, but 'crypto' as an industry is not the only industry we tap into. Once we are ready, Crowny will leverage blockchain technology with cutting-edge loyalty software to bridge the gap between Web2 and Web3 across many different industries. Are you ready?
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