Crowny Wins in 2026

We have been building Crowny since 2020, long before loyalty and social rewards became a crowded conversation in the crypto industry. 

The industry moved quickly. Teams came and went. Products launched, pivoted, and disappeared. We stayed focused. We kept investing our own capital and continued building toward a loyalty system designed to scale reliably, with Solana as the underlying infrastructure. 

When we started, loyalty programs were nothing new, and that was exactly the problem. Many loyalty programs were dated, and many still are. Limited performance. Little perceived value. No real fit for mobile-first behavior or the social media era. Even in newer, high-performance, mobile-first loyalty programs, something is missing.

A reliable way to reward social engagement that actually happened.

When we started our journey, there was one clear proof point in the crypto space: Brave, with BAT, showed that rewarding user attention at scale was possible. Beyond that, most loyalty and rewards initiatives were still small, experimental, or narrowly scoped.

Over the years, more platforms introduced task-based rewards: like a post, follow an account, leave a comment. On paper, this looks like engagement. In practice, these systems only reward intent (clicks, redirects, or assumed actions) rather than verified behavior.

Verifying social actions is the hard part. Proving they happened, attributing them correctly, and rewarding them instantly across commerce, platforms, and touchpoints is where many fall short.

That’s the problem Crowny set out to solve.

Our social media module is now approved by Meta and verifies real engagement on Facebook and Instagram. Because both brands and members connect their social accounts, actions such as comments, mentions, and hashtags can be verified the moment they happen.

That means our brands don’t reward call-to-action clicks. They reward actions that actually happened. Instantly. While our starting point was crypto, this capability sets Crowny apart across the broader loyalty industry today.

No other platform can do this. Not at the level required to build real, deep loyalty between brands and fans. That’s where Crowny is fundamentally different, and why the work we’ve done so far starts to matter now, in 2026.

Loyalty has always been about relationships, not transactions.

Yet most loyalty systems are still designed around the moment of purchase. Points are awarded after checkout. Engagement before and after the purchase is treated as a marketing expense, not as long-term value creation.

In reality, loyalty is built over time. It is built when customers engage with a brand’s content, participate in its community, and share their experiences with others. They return not because of discounts, but because of the connection they gained with the brand.

Crowny was built to reflect this reality. Our first mission statement was simple: to reward every user for every interaction. That belief shaped how we think about loyalty today. We treat loyalty as an essential layer of the commercial strategy for e-commerce brands. More and more teams agree. 

Over the past two years, 69% of brand executives have increased their investment in loyalty (ExplodingTopics, 2025).

To stay ahead, loyalty can’t be an afterthought. It can drive immense value across the entire customer journey, where each moment between brand and customer is an opportunity for growth.

Social platforms are where many of these loyalty moments already happen. 

You experience this every day. Scrolling through TikTok, Instagram, Facebook, and other platforms, hours pass without you realizing it. During that time, you are creating enormous value for brands through attention, engagement, and interaction, yet there is usually no reward at all.

Content engagement, sharing, referrals, and community participation increasingly take place inside these social ecosystems. This does not replace loyalty. It extends it.

In 2026, brands want to reward the actions that strengthen long-term relationships, like:

Crowny allows these actions to be rewarded as part of a single, unified loyalty system. Social becomes a new surface area for loyalty, not a separate product.

Crowny is a loyalty and social media rewards platform built around real e-commerce behavior, designed to evolve with how e-commerce works today and in the future.

From day one, we designed it to be mobile-first, starting with a web app for quick and easy consumer onboarding and later following up with a native app for richer in-app experiences. With Shopify reporting a 44% increase in mobile orders over the past two years and projecting continued growth, mobile shopping is clearly where consumers spend their time today (Shopify, 2024). Loyalty should live where people already spend their time, not hidden behind dashboards or buried in emails that rarely get opened.

We integrated directly with Shopify because that is where commerce happens, and will continue to happen. With a 10.32% share of the global e-commerce platform market as of 2025, Shopify is one of the most widely adopted e-commerce platforms in the world (Ayatas, 2025). Orders, customers, and brands already live there. Loyalty should not sit on top of that stack as an afterthought. It should be part of it, embedded into the same flow where value is created and exchanged.

At the same time, discovery and engagement increasingly happen elsewhere. That is why we built direct integrations with platforms like Meta. Not to turn Crowny into a social product, but to extend loyalty into the places where relationships are formed long before and after a purchase is made.

With Crowny, users are rewarded not just for buying, but for participating. For engaging with content, sharing experiences, and supporting brands they already care about. These actions are no longer invisible, and they are no longer treated as expendable marketing metrics.

Loyalty becomes portable. Rewards become meaningful. Engagement becomes acquisition. All in one simple platform.

2026 is about redefining what loyalty actually means. It means owning the value of what you do. It means every interaction counts. It means being part of a system that grows stronger because you participate in it.

As more brands create opportunities, participation increases. As participation increases, more actions are rewarded. As rewards grow, the network strengthens. Value compounds for everyone involved.

If you are reading this, you are already part of it. You are early.

What comes next will make that clear.